Fractional marketing director, Auckland
Your marketing director, without the full-time hire.
I join your team, work towards your goals and take marketing off your plate, from strategy through to delivery.
Who I work with
B2B and professional services
You sell something considered, and buyers take their time
People research for weeks before they get in touch. I make sure you show up while they're looking, and turn that interest into qualified enquiries.
See the Finance Link resultsConsumer brands and local businesses
You need a steady flow of customers, and every dollar to count
Ads, email, social and your website pulling in the same direction, measured against the bookings and sales they bring in.
See the Skin Ritual results
How it starts
- 01
An honest first conversation
Thirty minutes, at no cost. Tell me where things are at and what you're aiming for, and I'll be upfront about whether I'm the right person to help.
- 02
A clear plan
I work out where marketing will make the biggest difference, what to tackle first and how much of my time that needs.
- 03
Support that fits
I work alongside your team and bring in specialists when the work calls for it. That might be a defined project, ongoing leadership or something in between.
What I cover.
One area or several, depending on what your business needs right now.
Marketing leadership
Strategy, budget and priorities, owned by someone who reports back to you.
Paid media
Google and Meta ads judged on lead quality and return.
SEO and AEO
Being found on Google and in AI answers by people ready to buy.
Email marketing
Automations and newsletters that keep customers coming back and leads warm.
Analytics and tracking sit underneath all of it, giving you numbers you can trust.
Results.
more enquiries from organic search in six months, with search now bringing in two of every three enquiries
Franchise Matcha−70%cost per lead, with 2.5 times the leads each month on a quarter less budget
Skin Ritual104%of the clinic's appointment capacity target, reached recently, with revenue up 43% over two years
Storage Safe NZFully bookeda storage facility that went from a handful of enquiries to fully booked within a year
Franchise MatchaUp to 6xthe forecast enquiries per franchise brand in the months after launch
Their words, not mine.
"We engaged Mylène to shape and deliver our marketing strategy as the business grew. She brought a strong commercial understanding and helped translate that into meaningful results, including improved lead quality and performance in a short period of time."
"Mylène has a rare ability to truly understand the business behind the marketing. She brings thoughtful strategy, creativity, and care to her work, and I wouldn't hesitate to work with her again or recommend her to others."
"What sets her apart is reliability: when she says she'll deliver, she delivers. I've seen her work both with other clients and directly with me, and in every case she's been a consistent, professional, and genuinely great partner to have in your corner."
"Mylene is without doubt one of the most strategic thinkers and best marketers I've worked with... Her ability to drive successful outcomes is second to none. She's a pleasure to work with."
"I have witnessed her going above and beyond for her clients: assembling teams of experts (design, SEO, etc) to deliver high caliber projects. She combines strategic thinking with a real focus on performance and results."
"Highly skilled with deep knowledge and expertise in digital marketing... We have had some great results."
A bit about me
I'm Mylène (pronounced Mee-len), a Québécoise (French Canadian) marketer who has called Auckland home since 2014. I studied business and marketing at university, then spent years leading teams at large digital agencies, working with hundreds of businesses. I've seen first hand which decisions pay off and which mistakes cost the most. You get that experience directly, with me leading your marketing and the right specialists alongside when the work needs them.
More about meFractional CMO questions
What does a fractional marketing director or fractional CMO do?
A fractional marketing director or fractional CMO leads your marketing part time. They own the strategy and budget, decide what to focus on first, manage the people doing the work and report back on results. You get senior marketing leadership for the share of the month your business needs. More on fractional marketing
Who does Studio M Digital Marketing work with?
Studio M Digital Marketing is the Auckland-based marketing consultancy of Mylène Chevrier, an independent fractional marketing director. It works with service businesses across New Zealand, including finance and lending, franchising, professional services, clinics, ecommerce and trades.
How do you help a business get more and better leads?
It starts with where your leads come from today and which ones turn into customers. Once tracking is reliable, budget and effort move to the channels bringing the right enquiries, across paid media, SEO, AI search and email. For Franchise Matcha that meant 2.5 times the leads each month at 70% lower cost per lead. For Finance Link, enquiries from organic search grew 43% in six months. See the results
Should I hire an independent marketer or a marketing agency?
It depends on what's missing. An agency is set up to deliver specific channels at volume. An independent marketing director gives you senior direction across all of them and is accountable for the overall result. Many businesses use both, and I often work alongside existing agencies to make sure their work is pointed at the right goals.
Let's talk about your marketing.
Tell me a little about your business and what you're working towards. I'll reply within one working day, and if it looks like a fit we'll book a 30-minute call.
Prefer email? hello@studiom.co.nz